Lubricants segment in UK
Major players in the technically advanced lubricants sector in UK have chosen ROPAC UN pails not only for 100% safety and reliability.
Market drivers of the customer
Buying a lighter weight UN pail
Damage in transit with leaks and spills
Poor tamper evidence and security
Premium product and brand image
Needed high quality packaging for high quality product
Improve the protection and integrity of the product
Brand image continuity
Reliable product quality
Technical support and direct contact with factory
Challenges
Market leading premium product
Family range of products
Distintive color required for marketing and brand image
High level service expectancy
Managing demand
Theft prevention and fraud
In house labelling
Ambition
Deliver a premium product
Deliver a family range of products
Source a special colour
Propose a workable and productive order schedule
Proactively manage the account and order requirement
Prove that stock holding is not required by factory
Solution
5 & 20 Litre UN Solids approved pails
Tamper evident seal and polygonic wall increased secuirty and strength
Orange 33 approved for color
Proactively manage demand and logistic process
Framed order reducing production demand on SAS factory
Managed changeover with label supplier
Benefits
Marketing advantages
Family range of products in line with existing packaging
Higher quality pack to match premium brand image
Superior product supplied in superior packaging
Specific advantages
Less orders and direct supply
Improved customer satisfaction
Local relationship key
Easy to manage and less risk of change